At the Above
STORE / GALLERY / ARTIST RESIDENCY CULTURAL RESEARCH, WRITING, POSITIONING
CULTURAL RESEARCH, WRITING, POSITIONING
“At The Above is a cultural framework.
A concept, a gallery, a space for creative digression in pause of the conventional.
With consideration, in collaboration; artists and brands alike make physical the intangible.
A place where fashion, art, and design converge in the delivery of expansive experiences.
For people, by people. Evolving with each collaborator, a constant work in progress.
Never finished, never final, always distinct.
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In good company.
Each collaborator has the support of in-house design studio Space Between (SBTWN).
Likeminded creatives to provide knowledge and offer bespoke guidance.
With support — tell a nuanced story and develop a campaign of authenticity.
Interlacing cultural narratives.
Maintaining artistic integrity.
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Cultural shift. Experience is sacred.
A desire for connectivity drives the future of creative storytelling. Meet people there.
Foster meaningful connection through physical immersion.
The medium instills the message.
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BETTER IN REAL LIFE; Exhibitions, Artist Residencies, Launch Events, Pop-Ups, Gallery Store.
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For an artist.
Always in pursuit of actualising vision, At The Above recognises each artist as distinct.
Offering a spatial canvas to amplify their intention and bolster the work.
Ensuring clarity of message, thoughtfully and collaboratively.
Four walls to transcend and create impact, the artist externalised.
Through but not limited to;
Solo Exhibitions, ‘Live In’ Residencies, Gallery Store (online), Gallery Store (physical).
All Artists works collaboratively with ATA’s design studio SBTWN to produce accompanying campaigns and content. Storytelling of taste and substance, in seamless alignment. More than content.
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For a brand.
Avoid reproduction, build from knowledge. In depth studies by in house studio SBTWN;
Each brand is explored, deconstructed and distilled. Creating campaigns of authenticity, reflective of core company ethos. Bespoke spatial fit outs built to establishing personal connections. Meaning imbued with a brand and their products through experience.
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An increasingly digital world.
In response to the pervasive shift to online, brand distinction shifts towards reality.
Curating immersive experiences and utilising transient spaces are critical in creating brand awareness.
Immerse clients, build loyalty, fuse meaning.
A story told on an untold level. AT THE ABOVE compounds sensory with the conceptual to distinguish brands. Tastemaking is spatial by nature.
Collaborations in the shape of;
Pop-Ups, Launch Events, Gallery Store (online), Gallery Store (physical).
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COLLABORATE / CREATE.
Each brand works collaboratively with our studio SBTWN to produce a bespoke campaign, content and the surrounding storytelling for the collaboration.
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AN EVER CHANGING LANDSCAPE, SOCIETY REFLECTED THROUGH A PRISM OF CULTURE, BEING HUMAN IS AN INTERDISCIPLINARY ACT.
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formally Undefined.
Not a store,
Not not a gallery,
not not a store.
At The Above.“