Certificate of Authenticity
Drew Abrahamson
The concept of the COA has long been a source of humour and bemusement (not unlike the worlds of art and design). Embedded in art, it winks and smiles. A document that serves to signal pedigree, highlighting our obsession with verification and delusions of materiality.
This very archaic something and yet it endures. Its best use is as a reminder of values true nature — being exactly what we assign to it.
Drew is a creative man with many conflictions about making, selling, doing, living and the certificate concept intends to reflect this. A classic, regal certificate (one side to include hand drawn original sketch) paired with a fake cheque and stamp. Be both.
CREATIVE DIRECTION, ART DIRECTION.
This very archaic something and yet it endures. Its best use is as a reminder of values true nature — being exactly what we assign to it. Drew is a creative man with many conflictions about making, selling, doing, living and the certificate concept intends to reflect this. A classic, regal certificate (one side to include hand drawn original sketch) paired with a fake cheque and stamp. Be both.
CREATIVE DIRECTION, ART DIRECTION.